By the Ocean
Clear 72 Degrees
6:26 a.m.
I’ve had a troubled relationship over the years with “work.”
I read a lot of books about what I should do with my life. I was so naive back then that I thought someone, somewhere, just might have some answers for me.
But I was wrong. No one did. They had their answers, they had other people’s answers, just none for me.
Once I realized I was psychologically unemployable, I started a computer consulting business in Chicago. I charged by the hour and ran around the city working on computers.
It was much better than my days working at a bank (yuck!) or selling cars (are they really that slimy, YES THEY ARE!), but it wasn’t exactly in line with why I’m here on this plane.
I couldn’t have chosen the right business for that because, back then, I had no idea why I was here. And I didn’t know any knowledge was available to help me discover that truth.
When I bumbled my way into direct response copywriting, I had finally found something to do that people seemed to want! I could make in four hours (I’m a fast writer) the same amount of money I made over TWO MONTHS of working a full-time job.
I thought I had found my place!
And then a year went by and I started to notice that things weren’t quite so exciting. What I soon realized is that, while I’m good at copywriting, I certainly don’t love it.
I’d watch videos and read articles about making “art” in your business. And then I’d read a book about copywriting to sharpen my skills that could actually “get the money.”
I felt like I had two different personalities. The guy who could show up when cash was flush and do what he loved, and the guy who needed to make the cash register ring to feed my kids.
While I was slowly getting closer to my truth, I still was completely unaware of my real gifts that support the value of what I do today.
It “only” took about 15 years to slowly (felt like I was crawling!) move to the right work for me. Something I’m uniquely equipped to do better than anyone I know, something that fills me with energy, and something the world finds extremely valuable.
That’s the work I do today. I do what I love in a way that can be materially successful.
I’m writing a book about this…putting the framework I’ve developed into an easy-to-implement form so that other people who don’t want to spend their time doing things they don’t love just because of “money” can save themselves the 15 years of wandering through the desert.
To prepare material for the book, I’ve created an invitation to identify 20 people who might want to participate.