By the Ocean
Partly Cloudy 74 Degrees
6:07 a.m.
“I’m not paying for that, I don’t think it’s worth it” is an opinion, not a declaration of eternal truth.
It’s one human’s opinion, it’s not a fact.
It’s not smart to try to change an opinion, it’s better to just find someone who has the opinion you need.
I’ve proven this to myself too many times to count.
Most of the world sees little value in what I do. I offer no guarantees on the marketing pieces I create, on the sales systems I build, on the insight and guidance I offer.
Any real player knows business doesn’t come with guarantees even though tons of people try to indirectly imply they CAN guarantee their results. The rare guy who has the guts to stand up and tell the truth and still charge a lot for a valuable contribution kind of sticks out.
Some people, a few people, are extremely attracted to what I offer.
The Matrix trained you to NOT be OK with people NOT being OK with you. So in a situation like that, the first thing you think about is what to do with the people who don’t “get it.”
This is dumb.
The only smart thing to do with the people who don’t understand the value of what you do is:
Ignore them!
It’s not mean, it’s the only rational thing to do.
Years ago, I was living in the frozen tundra of northern Minnesota, freezing my face off taking my daily walk while listening to Jay Abraham tell the story of his life in business and marketing. One thing he said sticks with me even decades later. He said something like…
“The only person you’re ever talking to in your marketing is YOUR IDEAL BUYER. No one else matters.”
Your marketing pieces aren’t designed to get the non-believers to believe, they’re designed to speak to the people who already believe and offer them the information they need to take the next step.
You’re only talking to the people who want what you have. Never forget that.
Each Sunday, I publish a new issue of Making Clients Pay. It’s a tool for people with a business, who work with clients, to keep their thoughts, words, actions and strategies in tune with success. Current subscription rate is $49/mo… for EMAILS.
“That’s crazy! I’m not paying that much for electrons.” When someone says that they’re actually saying, “I don’t know how to extract $500 let alone $50,000 of value from this service over the course of an entire year.”
The people I’m speaking to in those messages would laugh at someone who wouldn’t be able to figure out how to do that.
We’re all different. It’s not good or bad, it just is.
Find the people who want what you have. Ignore everyone else. Someone else will take care of helping them.