By the Ocean
High Surf Advisory 70 Degrees
6:34 a.m.
Sometimes you don’t need to talk about “what makes you different,” sometimes the best thing you can do is SHOW IT.
SHOWING = DEMONSTRATION
And demonstration sells because demonstration provides to a prospective buyer the right amount of information in the right ways to make saying “Yes” or “No” much easier.
Imagine a 12 page report about your company’s miracle liquid that gets permanent marker stains off of walls. Now compare that to a four second video showing the product in action.
This is the difference between telling and showing.
The media doesn’t really matter all that much. You can certainly “show” using words. The important thing is the intention. Are you trying to tell or are you trying to show?
“What do you do Jason?”
Telling is: “I help successful businesses grow with marketing that sets you apart from everyone else in your marketplace.”
Showing is: “I make THIS kind of stuff.”
Showing is also: Here are a few of my writings from the last 15 years of daily emails.
Showing is more powerful, more accurate, more focused, more effective.
It provides almost instant clarity for a prospect to make their next step simple. That’s what we want, simple choices in the shortest amount of time possible.
Resist the urge to tell. Showing is what they want to see.