By the Ocean
Partly Cloudy 74 Degrees
4:18 a.m.
When everyone’s trying to get attention, the smartest thing to do is to STOP trying to get attention.
Never compete against the herd. Just outsmart the herd. The herd isn’t thinking, it is reacting. Reacting to fear, to what it sees others do, to the programming that fills it with lack, anxiety and a need to be liked.
We live in a world where everyone is trying to get everyone else’s attention all of the time.
The Matrix has made it easy to waste your days focusing on low return activities in a race for eyeballs. PLEASE LOOK AT ME!
The end result is that business building online has been distorted so that people spend 99% of their time PROMOTING the business and only 1% of their time actually DOING the business. Oops.
If you value the quality of your time, if you want to live free of constant adrenaline spikes, if you want to build your business with strategy not tactics, this seems like a stupid race to run.
In fact, what if running isn’t even the right thing to do?
What if standing still is the smart move? What if “planting a flag” in the dirt, building a “hut” and putting out a sign that says, “Here it is, come and get it!” is a viable way to build your business?
It’s slower. It’s more methodical. But it’s also sustainable.
Because instead of spending all of your time running and chasing eyeballs, you can create a body of work that brings prospective clients and customers to you like bees to flowers.
You don’t “get” attention, your BEINGNESS commands it.
These emails I write every day are one small part of my “body of work” that just sits there attracting people. So is this podcast. So are these videos. So is this book and this one.
Never chase, always attract.
Chasing is weak. Attraction is strong.