By the Ocean
Sunny 77 Degrees
6:47 a.m.
On one end of the spectrum, you have this thing called business. At the other end of the spectrum, you have this thing called art.
- Both business and art can lead to lots of money.
- Both business and art can serve as powerful vehicles for self-expression.
To the extent you hang out near the “business” end of this spectrum, it tends to be easier for the world to understand the value of what you have.
“I sell olive oil, would you like some to cook your food with?”
As you move closer to the “art” side, it can get a little bit more complicated.
“I made THIS thing you’ve never seen before, would you like it?”
The idea of making millions by selling socks because it’s good “business” has never interested me because I don’t care about socks.
I like money, but I love art.
So early on, I had to choose art. That’s what I do. I make unique things for unique people focused on helping them grow their businesses.
Is it “scalable?” Sure. Because the decimal point in the number representing the fee, revenue or profit can always move to the right as the value of my contribution increases.
Why do so many artists starve?
Because to not starve you have to do your best to position your art as the solution to someone else’s problem.
Where you choose to park your solution in the universe of possibilities MATTERS. It is with that single choice you will plant the seeds of your success or the causes of your struggle.
Change that ONE thing and you can change EVERYTHING.
Do whatever “work” makes you feel alive. Whatever you’re good at. Whatever interests you. That’s the easy part. The challenge is to position it as the solution to someone’s problem.