By the Ocean
Cloudy 74 Degrees
4:56 a.m.
I work with a business owner who powers her entire enterprise via word of mouth and a single, weekly, email newsletter.
You would think that one weekly email wouldn’t be able to generate six-figure sales, but you’d be wrong.
A few years ago, this business owner went through the Platform Lab and started a process of completely changing the strategic foundation for how she showed up for her prospective buyers.
When you have a better strategy, small actions create big results.
As the world is chasing the A.I. bot down the rabbit hole of meaningless written drivel, there is a huge opportunity for people who dare to show up with something REAL to say to prospective buyers.
- As others become infatuated with speed, the real winners will commit to depth.
- As the masses race towards the A.I. agents who can write all of their marketing communications, the real winners will understand the power of true human grit as the secret to delivering real impact to a prospective buyer.
- As it becomes a “best practice” to care so little about your prospective buyers that you send them shallow “content” created by a machine and not you (wouldn’t they love it if they found out!), the opportunity will widen for those who master the ability to create true human connection.
On June 17, I’ll be presenting a new version of the Platform Lab Training. As I’m always experimenting with new ways to help people, this offering is being made on a “pay-what-you-choose” basis.
Most people would consider this crazy. To offer a strategy I’ve seen generate many millions of dollars in this way. It probably is crazy.
Even so, the people who love bright and shiny objects will not be attracted to this. Because those kinds of people are never attracted to the REAL secrets. The real secrets aren’t exciting enough, who cares if they actually work! These folks are far more excited about the promises the gurus make, the half-truths, the illusions of easy success, quickly, for less! “Do you have a discount code for my success please?”
There are countless prospective buyers who would LOVE to exchange their money for your solution to their problem.
- How are you going to reach them?
- How are you going to build trust?
- How are you going to show them you are different?
- How are you going to “follow-up” in a way that doesn’t drive them away?
- How are you going to build relationships with far more prospects than could ever work with you?
I chose the Media Platform. If you want to learn how to build one, that’s what we’ll be talking about on the 17th of June.