By the Ocean
70 Degrees
7:51 a.m.
I never send a “just following up” email to prospective clients. Because I don’t follow up.
Have you ever received a message from a train you didn’t get on reminding you that it was there and available?
Probably not. Because that would be dumb. Because the train has places to be. And humans do what they want. If you had wanted to get on the train, you would have gotten on it. But you didn’t. Duh. This isn’t rocket science.
I don’t consider it smart to try to work with prospects who need to be reminded that you are alive.
But that’s now. In the before times, I was infected with the Matrix programming that makes “following-up” sound like a good idea.
It’s a common habit that gets installed at some point in the Matrix training after we’ve been conditioned to forget how valuable, important, unique and powerful we are. It’s after we’ve already started acting like we’re worthless beings who have to prove ourselves to the world.
Let your media platform do the work of following-up if you want. But why would you offer your valuable attention to a prospect exhibiting clues that he doesn’t want what you have…at least right now?
Is that really a valuable use of your time? Chasing people who don’t want you is a bad habit. The Matrix loves it when you do that because it’s a sign that you are still giving your power away to others. Like so many bad habits, you’ll feel better after you quit.
Selling isn’t just about what you do when you’re in front of a prospect, it also includes what you do when they’re NOT around.
You’re valuable ALL OF THE TIME. If you start acting like it, the world will respond.