By the Ocean
Cloudy 69 Degrees
6:58 a.m.
When you trade in the “how can I sell this” mindset for the “how useful can I be” mindset, you align your priorities with the priorities of your buyers.
Buyers are looking for useful. Businesses are looking to sell.
This is why selling is hard. Because buyers don’t care about it at all.
The smarter way is to transform yourself from adversary to partner.
Making this shift means “Will anyone buy this?” becomes…
“How useful will this be to them?”
You generally don’t have to CONVINCE someone to do something they want to do. And if you can position yourself, your product or your service as obviously USEFUL for someone’s journey to what they want, you will be attractive.
How useful can you be?
That’s a much better question than, “how do I make a million dollars this year?”
Align yourself with existing demand. Become useful to someone in their pursuit of having that demand satisfied.
Simple, not easy.