By the Ocean
Rain 78 Degrees
6:18 a.m.
Telling business owners not to use AI to write is a bit like telling the rest of humanity not to inject Ozempic and hire that personal trainer instead.
No one is going to listen. It’s just too easy. And the people who are attracted to easy don’t want anything else.
But riddle me this:
What happens to the value of AI when everyone has it?
Natural law says things available in great abundance are generally less valuable.
So unless market economics break, AI will become less valuable the more widespread it becomes.
What will become MORE valuable?
The things AI can’t and won’t do.
Build trust. Earn credibility. Create and grow human connection. Help humans transform themselves in powerful ways.
It doesn’t seem like we’re quite to the point in our show where humanity becomes utterly disgusted with the social media life where their screens are bolted to their faces and their scrolling fingers move from sun up to sun down.
We’re not there yet, but we’re getting there. Because it’s hard to ignore the emptiness for too long. When you wake up and realize your life is about watching other people live (are they even real?), it eats at you.
So if you’re playing the long game in business, perhaps it’s smarter to avoid the fads and focus on “where the puck is going” instead of where it is right now.
As A.I. infects the authenticity of almost every area of business, humans will begin to crave something real.
They will pay for authentic. They will seek out the folks who are offering something that isn’t sprinkled with “GPT Seasoning” that tastes a bit like chemicals as it’s going down.
They will feel the difference between information created by recycling electronic leftovers and new, original thought, inspired action and organic insight created by the magical synthesizing of experience and being.
In this week’s issue of Making Clients Pay (one of the most valuable things I offer), the topic was perceived value. If you become its master, you win. If you subject yourself to having your value limited by Matrix tools that will slowly “lower the bar” to the point where you will be scrambling with the rest of the rats to “get noticed,” then the going could get rough.
If you want to stick out, perhaps using tools that recycle other people’s thoughts is not the best way to do it? It might save you time, but eventually it will destroy your value.
Right now, it’s novel. Soon it will be another form of noise.
Did you really come to play that game? You can only get so loud before they completely tune you out.
How do you get noticed?
Do something worth noticing.