By the Ocean
A Few Clouds 75 Degrees
6:03 a.m.
The point of your business can’t be money getting. It’s not because money is bad, or wrong, or because you don’t “deserve” it.
It’s because chasing things makes them run away.
Now…if you’re selling stuff about money, it’s far easier to tell people they CAN chase money and to imply that you will show them how. This is an easy sale when you’re dealing with humans. Because most humans think about money all of the time.
If you have a conscience, then you can’t sell something like this. Because it doesn’t seem to be true.
To be exact, you CAN chase money. You can do whatever you want. But chasing money, like chasing a romantic partner, comes at a cost.
First, if you catch the thing, it probably will lose a lot of respect for you…because chasing is weak. So the reward won’t be nearly as amazing as you thought it was going to be during the chase.
Second, you are going to tire yourself out every day when you realize that your method of getting money (chasing) is something you have to repeat every time the sun comes up.
Finally, to chase money, you have to embody the feeling of want. Based on my experience, this seems to be a very stupid idea.
- WANTING a sale is the worst way to get it.
- WANTING a romantic partner is a surefire way to make sure you don’t get one.
- WANTING a client to love what you do is a direct path to creating a master/slave relationship.
The overarching lesson here is this:
NEVER CHASE ANYTHING.
P.S. I made some edits to a book I wrote a long time ago about my journey in freelance copywriting. The principles are still valuable, probably even more so today, so I’m making it available again. It’s the story of how I went from nothing to making six-figures as a freelance copywriter in my first 273 days.