By the Ocean
Sunny 74 Degrees
7:17 a.m.
I run a lot of ads for various types of businesses. When you’ve spent decades constantly thinking about how to show up in someone’s life with something that catches their eye, creating an ad that gets clicks and generates leads is pretty simple.
My best current campaign is generating email optins for $.27 each, which is ridiculously good. For this campaign, I allowed the Facebook “borg” to find the audience. This is something it confidently states is the “best” way to go.
A new campaign I’m getting off the ground is focused squarely on (real) women. The ad creative is obviously focused on women, so I though the great A.I. borg in the sky could put 2 and 2 together to make 4 and realize that the people who should see this ad are those with the physiology to give birth to children.
But I was wrong.
When I checked the stats after 24 hours, I found lots of clicks and ZERO optins. After digging deeper, I discovered that 92% of the impressions were served to men. Oops.
This is how stupid A.I. is. It is fast at everything and knows the true meaning of nothing. If you’re awake, it’s not hard to notice a lack of real life force in everything it “creates” copies.
The emails, reports, articles, video scripts…they all sound dead, with zero depth or perspective. And the sentence construction is far too polished and dull to generate real emotional connection.
The human is a creative machine.
A.I. is a copying machine.
If you want to be a copy, use it. If you want to stand out, maybe it’s not such a smart idea.
The world isn’t waiting for what A.I. has to say, they’re waiting to hear what YOU have to say.