By the Ocean
Cloudy 71 Degrees
6:19 a.m.
It’s pretty easy to think you totally suck in business if you’re talking to the wrong people.
I can help generate millions of dollars if I’m working with someone who is selling something people want for a lot of money.
The amount of value I can deliver personally to a massage therapist is limited.
Same inputs, totally different outputs.
If all I have access to are massage therapists, I’m in for a hard road.
Even worse, the story will be written in my mind that I’m not cut out for this, that I’m not really that good at this, that maybe I should just do something else.
All of that would come from speaking with the wrong type of prospects for what I offer.
This is why nothing I offer can be cheap (I’ve tried). Cheap brings a type of mindset that isn’t suited to the journey I take people on. Cheap with money means cheap with everything. It’s a way of life, not a set of circumstances.
So I have to repel those folks, otherwise I waste my life helping people who aren’t going to go anywhere. I find people who understand investment and return, who are patient, who know that great things actually take time (unlike what the gurus will tell you). Best of all, I find people with something unique to offer the world. Those are my people.
Talking to the right people changes everything. But that’s not usually where our focus goes.
Our focus goes towards the marketing, or the tactics, or tweaking the product or service.
None of this matters in front of the wrong people!
These days, it’s easier than ever to waste your time in front of the wrong people. This is why the “entertain me” business model over on YouTube is so attractive. You can generate money without actually having to solve the number one challenge of business. Yes, you have to make things people want to watch, but WATCHING is an entirely different level of commitment than BUYING. (We’ll see how long this model can sustain itself, who knows. It’ll last as long as people don’t realize the way to be successful is to create things not consume things.)
In the old days, you went over to SRDS, rented yourself a list of BUYERS, people who had actually spent money on something, and sent them your marketing.
These days, the quality of the prospects you find on the social borg networks is a completely different situation. Now everyone is in a mad dash just to get eyeballs.
This has little to do with success for most business models.
Eyeballs are not instant progress. Eyeballs are only the beginning.
You still have to find your people. And the quicker the better.
That’s why being yourself is so important. You are naturally WIRED to repel people who don’t belong in your field. But you don’t repel them if you’re hiding the real version of you, if you’re following the Matrix training to never offend anyone, to never utter anything REAL.
You must actually “show up” as the real you and that will send the wrong people running away.