By the Ocean
Clear 77 Degrees
5:33 a.m.
The problem with using A.I. for writing to attract and persuade is that A.I. is missing the #1 skill for using the written word to CHANGE another person. That thing is this:
Knowing what it feels like to be a human.
This is why all of the slop it sends out is flat, too smooth, lacking grit, with no life force or power behind it at all. If you work with words every day, this is obvious. Even if you don’t, you probably know it in your subconscious. Your BODY and your HEART know it even if your mind isn’t focused on it. Something is missing.
And it’s just going to get worse. Or from my perspective, BETTER. Because as the world’s desire grows for “clickety split” writing they can order up like a fast food hamburger, so too will the opportunity for the trusted advisors who care enough about their prospects, clients and business to offer something better.
Real, authentic, human crafted communication will stick out without even trying.
Doing things faster and cheaper is always a race to the bottom. Doing things better with more power is always a direct route to the top. Choose which race you want to run and run it.
The point of writing isn’t to get it done, it’s to create change. Change of understanding, change of perspective, change of action.
One of the powerful moments in the life of a prospect new to your world is when you have the chance to tell them the story of you in a way that is strategically designed for what comes NEXT: which is their decision about whether or not to work with you and what you have.
Few businesses do that in a systematic way. Instead, prospects are delivered pieces of the story, often out of order, with missing parts, over time…maybe.
Your first interactions with a new prospect are your opportunity for communicating how things work in your Universe. You have a blank canvas on which you can paint the picture of “how things go around here.”
- Tired of clients not respecting your boundaries? This is where you keep that from happening.
- Do you charge TRIPLE what every other option charges? This is where you communicate why that provides a better and more valuable result.
- Are your payment terms unlike any other business in the space? This is where you make that known.
- Are there common objections you hear over and over? This is where you deal with them in advance so they never appear.
This opportunity is about creating the structure within which you work and about making sure everyone who is interested in working with you KNOWS what that structure is.
Structure inspires confidence because it provides a feeling of safety. Fear of the unknown rules the world, so people aren’t really too excited when they encounter more of it. When you don’t take charge of a client relationship, you will lose it.
One way you can deal with the strategic creation of the first impression with a prospect is through what I call the “Laws of the Land Follow-Up Sequence.”
This is a series of emails automatically delivered to prospects after they enter your universe.
This series sets the frame of mind for your prospects about what it means to interact and work with you. It tells them what you do, how you do it, why that’s different, and more.
A sequence like this is a powerful tool if you build it right. But even building it wrong is better than not building it at all.
Systems like this are the beginning of leverage even for the trusted advisor who only ever trades time for dollars. You get leverage wherever you can because it improves results with less effort.
If you don’t have a sequence like this, consider building one. If you want ME to do it, you can find the details about that option here.
Your prospective clients are looking for solutions to their problems. Building a “Laws of the Land” email sequence is a tool you can use to make it obvious to the right people they are where they belong.