By the Ocean
Partly Cloudy 70 Degrees
6:19 a.m.
The reason that you can spend so much time trying to figure out how best to show up in the world is because, just like you, everyone you hope becomes a client or customer spends most of their day in a timezone I call: ME TIME.
People think about themselves. Pretty much every moment of every day. Me, Me, Me. Even when they think about others, it’s usually because the “other” has something to do with them.
The Me Time timezone is the most crowded timezone on the planet. This is not going to change. This is also not a problem. This is simply what we have to work with.
It doesn’t work to barge your way into ME TIME. You can’t shout or you get ignored. There’s really NO single fix, at least not one that works over the long term, available that solves this immediately.
The only option I’ve found that is effective over weeks, months and years is to BECOME VALUABLE.
People know what they want. And when something they want shows up and starts making their life better, they will notice.
David Ogilvy had this figured out a long time ago. But classy, elegant and simple ideas don’t really capture the attention of the average person for long. They are far more attracted to shiny things that feel exciting.
So what does becoming valuable look like for you in your business? That’s really the question.
“How do I demonstrate the value I provide in a way that is actually valuable to my prospective buyers?”
The Borg tells you the answer is social media. If it can get you thinking that rat race is worthy of your life, you lose before you even start.
What if you choose a more creative approach? What could that look like? Use your own brain. Come up with something different. Get help if you need it.
The way you attract attention of prospective buyers living in the ME TIME timezone is by making your demonstration of value FIT into that timezone.
When they realize it’s made for THEM, everything changes.