By the Ocean
Sunny 70 Degrees
7:27 a.m.
I got a letter from Dan Kennedy yesterday. He sent me one because I sent HIM one. Many of you might have no idea who that is. If not, look him up.
I’m just going to quote one portion of what he wrote to me that anyone who is actively selling something to someone in the world might use as a data point to help explain whatever is going on right now:
“You also hit the current problem with selling and customers perfectly. I’ll quote you on your ‘walking trauma boxes.’ I’ve been using both the spoken and, more, the written word to attract, acquire, sell to, keep and develop customers for myself and for clients for 50+ years, and I have never witnessed people so distracted, in such mental chaos and confusion, detached from real information, nerves frayed, actions random as I see now.”
Apparently, he’s noticed what I’ve noticed. Which means the way you attract clients and customers needs to shift to adapt to where they are at. We ARE serving others here.
Where are “they” at?
Wherever it is, it’s not a good place.
The slow and steady approach to attraction has always been powerful. Now it’s more valuable than ever.
Because it is a method that makes people’s lives better, whether or not you ever work with them. It provides value without demanding anything in return. It demonstrates how you help people without shoving it down their throat.
It is the “Golden Rule” in action. Seems like a great way to live to me!
Instead of asking yourself how you can grow your business, maybe start asking, “How can I become more valuable to more people, more consistently, without demanding anything in return?”
There’s no prospective buyer who doesn’t want to be on the receiving end of that.