By the Ocean
Before Sunrise 75 Degrees
4:53 a.m.
You can’t build a business with you as the advisor AND with you as the salesperson. No one trusts a salesperson to give advice. And true advisors don’t do the hard sell to get people to buy.
Technically, you can build a business where you try to advise but you really sell, but it will forever confuse your prospects at a very deep level. And confused people don’t buy.
Your actions will broadcast this disconnect and it will be a train wreck that either happens all at once or in very slow motion.
What this would look like is that you’d attract strangers to become prospects through your media platform. And then, when they start to come close you would… BAM! close the sale.
“I’m here to advise you dear Prospect. And my advice to you is that you should buy what I have! Now would you like that in green, blue or our newest color, periwinkle cotton candy?”
Then you’d go beat your chest about the victory and have a party to celebrate your ability to coerce other human beings. Congrats! You’re on your way to somewhere not worth going!
This is clearly not the approach I’d recommend if you want to be a trusted advisor.
I’d recommend you give up the idea of a “sales system” completely.
Instead of building a sales system, you’re really building a buying system. You connect problems with solutions in way that you engineer a natural attraction to buy. When you view it this way, you build things from the perspective of your future buyer not from the perspective of the seller.