By the Ocean
Clouds 71 Degrees
6:42 a.m.
The reason I stepped OUT of the “product” world, where I make something and offer it to a lot of people, is because I realized I was not aiming WHO I AM at quite right target.
I’m here for the individual. That’s YOU.
It seems I showed up a little early (If you’re not early, you’re late!) for the age that is coming. The one where humans like you start to remember YOU are the value, that YOU are sovereign, that YOU have a unique message to share and path to walk.
Pretty soon it’s going to be ALL about the individual. If you’re paying attention, the clues are everywhere. People are waking up.
I stepped out of the “product making” box because I didn’t want to leave the people I help one step from the ultimate result they seek.
So instead of delivering a product to help that result come about like I did with the class I made about Human Design, now I just show up and do it with and for you.
This is a much better fit for someone who is here with things that the masses aren’t ready for yet. So instead of banging your head against the wall asking yourself why 20,000 people didn’t sign up for your new “Product X,” you can simmer down and focus on a select group of people who have been waiting for you to show-up.
Of course the exchange required in a model like this is commensurate with the value delivered. So that part changes, as it should. Because it is far more valuable to have YOUR problem solved than it is to engage with something that wasn’t made JUST for you but with the hope it might help people like you to solve your problem.
There’s no right or wrong way here. There’s only a right and wrong way for you. The important thing is that you can’t take that context of WHO YOU ARE out of your decision making when it comes to structuring how your business works. That is a direct route to misery. I know this because I’ve done this.
To get your answers, you start with the problem you solve and how well you are currently solving it. Businesses that succeed don’t do so because they’re good at selling, they do it because they’re good at delivering results to buyers.
The marketing wizards make you think all you need is marketing. Yes, you need that to have the sale happen, but marketing doesn’t keep a buyer around without any results. No human works this way.
So solving a problem for a buyer is the first place you go.
Here are some of the next questions you could ask:
- Are you solving a problem for the world that is worthy of a portion of your life, is it something you are uniquely prepared to solve?
- How close does your current solution get them to the ultimate result they seek? How close COULD you get them? What’s possible?
- Are you delivering results in the way that is best for WHO YOU ARE?
After enough time and contemplation, what emerges on the other side of this thinking is a (maybe blurry) picture of what things COULD be like, how certain things could CHANGE about how you’re showing up and exactly what you are offering.
The reason there is so much struggle in business isn’t because it’s hard to solve problems for other people, it’s because we’ve completely lost track of what the point is. The point isn’t to figure out how you have to change to be wanted, the point is to figure out how to leverage and present WHAT AND WHO YOU ARE to create the most amount of value.
You’re not the problem here, you’re actually the solution.