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By the Ocean Sunny 78 Degrees 7:24 a.m. Solve a problem for the right people at the right price and you win. That’s a lot variables to get adjusted in the optimal way to get a business to succeed. If you have the wrong leads, they won’t want your solution at any price. If you
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By the Ocean Sunny 71 Degrees 6:17 a.m. Yesterday, I spent 45 minutes on the phone delivering big ideas to a business owner about how to transform his marketing system. The marketing plan he showed up with was the typical “work your *ss off” creating content approach. He’s actually really good at that, and has
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By the Ocean Partly Cloudy 74 Degrees 6:07 a.m. “I’m not paying for that, I don’t think it’s worth it” is an opinion, not a declaration of eternal truth. It’s one human’s opinion, it’s not a fact. It’s not smart to try to change an opinion, it’s better to just find someone who has the
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By the Ocean Breezy 76 Degrees 5:39 a.m. How do you make a prospective buyer want what you have? You don’t. This is the goal business owners pursue when they don’t know any better. They read books about persuasion. They take courses about selling. They look at the experts and try to dissect those approaches.
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By the Ocean Clear 77 Degrees 6:01 a.m. Prospects don’t hate advertising and marketing, they hate bad advertising and marketing. This has always been true. What is bad advertising? Bad advertising is what business owners create in an attempt to get what they want. What is good advertising? Advertising that is valuable. It leaves your
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Beware the man who does not fully appreciate the power of a big idea. This is a man who will step over dollars to pick up pennies. What IS a great idea worth? It depends on who you ask. I live in a world of ideas, so I have some experience with their value. I’ve
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By the Ocean A Few Clouds 75 Degrees 6:03 a.m. The point of your business can’t be money getting. It’s not because money is bad, or wrong, or because you don’t “deserve” it. It’s because chasing things makes them run away. Now…if you’re selling stuff about money, it’s far easier to tell people they CAN
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By the Ocean Cloudy 76 Degrees 6:08 a.m. If you work with clients, know that you are the single greatest obstacle to your own success. Your focus on lack, your search for validation, your need to be liked, those other insecurities you never mention but the ones that clients always seem to bring to the
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By the Ocean Clear 77 Degrees 5:51 a.m. The way you improve your business is to work on improving you. This should be obvious to anyone who’s been doing this for more than a year. Your mindset, your outlook on the world, your ability to NOT be controlled by your emotions, the skill you have
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By the Ocean Clear 76 Degrees 6:13 a.m. In business, you’re never done. You’re always starting something. Or fixing something. Or changing something. Or making something. If you don’t like that idea, this path is not for you. As best I can remember, I’ve reinvented myself about 6 times. It’s funny to use that word