By the Ocean
Partly Sunny 73 Degrees
6:51 a.m.
Being a “good deal” has nothing to do with what you charge and everything to do with the ratio between what you charge and how valuable you are.
If your buyers can realize this true value you represent without you mentioning it, everything gets easier.
This “what you charge” number that you request from the marketplace has nothing to do with you and everything to do with you, all at the same time.
You can choose this number based on your own insecurity and need for some external proof that you matter.
You can also choose this number based on a clear intention that, despite which exact digits are presented, it pales in comparison to the value delivered.
Guess which presentation communicates a more powerful vibration?
So the work is to get clear on a few things:
- What problem do you solve for your buyer and how “painful” is that problem to them?
- What amount of value/utility do you, your product or service deliver into their world? This is not what YOU say, this is what you think THEY would say.
- What is a “good deal” from their perspective?
When you go through this exercise, you’re going to find out some things.
If the problem you solve isn’t valuable enough to them, you’re going to identify a huge leverage point for change in your business. If you choose another problem to solve, a bigger problem, a more serious and painful problem, you can transform your business without working harder.
If the amount of value/utility you think the client perceives is far too low, the options are to either get better at communicating your story or figure out a way to be more useful.
If you look at the relationship between what you charge and what they get and you feel it’s “fair,” then it’s probably far from a “good deal”. Even exchanges are not “good deals.” They’re deals, just not good ones.
You want something like 10 to 1 or even 100 to 1.
When it doubt, BE A GOOD DEAL.
Coupled with service-first marketing like a media platform, it’s just a matter of time before sales start appearing.