By the Ocean
Clear 72 Degrees
5:53 a.m.
If you aren’t selling to the right people, it’s not going to work. It doesn’t matter how smart you are, how many software tools you use, how much skill you have.
Putting what you have in front of the wrong people will make you feel like an idiot.
It’s about choosing the right “WHO.”
Unfortunately, the idea of showing up to a crowd of sockless people and selling them socks because that’s what they want sounds so boring to me I’d rather work in a cubicle on the 54th floor of an office tower. For some reason, I’m not wired to get excited about something like that, even though it might lead to a lot of money.
Look at your business and ask yourself, “Am I focusing on the right WHO? The right group of people for what I have?”
This doesn’t mean you need new products or services, it doesn’t even mean you need new marketing. It might only require a shift in perspective and slight refocusing of the TARGET all of your marketing is aiming at.
When I’m in front of the right person, sales just close. I don’t close them, because I don’t do that. I just say, “here’s how it works, here’s what it looks like, here’s what you can expect…what do you want to do?” and the deal gets done.
It is far easier for me to sell a $60,000 client engagement than sell a $297 course. Why? Because the folks who would spend $60,000 on someone like me ARE MY PEOPLE.
I didn’t make it this way, this is what I discovered. This is how I’m wired.
I’m invisible to the wrong people and an answer to prayers for the right people.
Don’t hit your head against the wall too many times if you’re currently talking to the wrong people. Very few mistakes are fatal. Hitting your head against the wall can definitely be one of them, so stop and just make the adjustment.
Choose the right WHO. If you don’t have the right answer, try another one until you get it.
You have this power because it’s YOUR BUSINESS. And you can change anything you want. Don’t forget who is in charge of your success.