By the Ocean
Partly Sunny 70 Degrees
7:45 a.m.
What’s the biggest and boldest promise you can make to the marketplace about your business?
Can you make it specific? About what they care about? And phrase it in a way that creates, in the body of the reader, an immediate vibration of “TELL ME MORE?”
A lot of people don’t like promises because making them requires you taking responsibility for keeping them. The Matrix schools teach you that responsibility is bad. “Who’s responsible for this?” triggers a bad feeling in the energetic system of conditioned mind slaves. I know because that’s how I spent decades of my life.
So the people willing to make big promises and keep them are few and far between. That’s why this is so effective.
The good news is that 100% self-responsibility is the only road to freedom. So there are quite a few rewards should you go down this path.
There are plenty of ways to structure this promise. It has to be real, of course. So that means you can’t promise things you can’t deliver. That’s dumb and something very insecure people do if they feel pressured to. (I also did this way back when… 🙂
We’re talking about a promise that is created within the context of what your buyers care about and want.
It’s not always easy to come up with this. You want something powerful. You also want something unique.
This is worth the work though because what you’re actually doing is creating a business asset that you cannot buy anywhere else. This “promise” is like a laser beam that you will shoot out into the marketplace to attract people who are right for you.
Once you get done with the big promise, you can move onto the little promises. This message I write to you every day is one example. I’ve told you it’s coming. And it comes. That doesn’t mean much at first. After 15 years, it communicates something that no advertising campaign could replicate.
Promises made, promises kept. It’s how you build trust, credibility, differentiation, and everything good upon which a buyer depends.