By the Ocean
Rain and Thunder 71 Degrees
6:14 a.m.
It’s not about how big your audience is, it’s about who is in your audience.
The biggest lie of social media is that it brainwashes business owners into believing they need to be popular to be successful.
Popular might be one path to that outcome, but it is one of many.
What are other viable paths to success?
Great. Effective. Useful. Unique. Powerful. Efficient. And many others.
The problem with this type of brainwashing is that it generates a feeling of helplessness where there need not be one.
Popular is not a condition you grant to yourself, it is one that OTHERS must grant to you. That means it is a result not within your own control.
Pursuing a result not within your own control is what I call insanity. It is the way most people on this plane have been conditioned to live. It is a vibration of lack. It is a vibration of fear. It is a dead end.
I am not popular. I stopped trying to change that a long time ago. By the very nature of my message, a message I have for the FEW, becoming “popular” is an outcome that is pretty much off the table.
I am here for YOU. The individual.
I don’t care about people. People are nuts.
I care about YOU.
This is why I’m getting out of the product business. Products are for people. More than one. Everything I do is about one being, one business, one point of consciousness, one spark of the Divine.
But how can I “scale” if I work with so few clients?
This is a question the Matrix hopes you ask. It is just one part of its program. To cut you off from possibility that might be right for you.
As long as numbers exist, my work can “scale” by becoming more lucrative. Guess who gets to control what reward I receive for my work? That’s just one of the ways it can “scale.” In 2002, I charged $40 per hour. I’ve been “scaling” for two decades already.
Oh, is that a different definition of “scaling” than the approved set of words from the Gods in Silicon Valley?
Is there a rule book somewhere that says you are forced to use the definition someone else created for you? Do you think THAT leads to success you will find satisfying?
What if you break free from all of these constraints invented to keep you small? What if you go your own way? Make your own choices? Stand up and fully embrace the power you have to be you?
The fear that gets triggered is nothing more than energy. Learn to use it or have it reinforce the bars of the prison keeping you where you’re at.
As in all things, you have the power.