By the Ocean
Clear 64 Degrees
6:08 a.m.
I got this email today from a company inquiring about my interest in their services:
Hey Jason,
I came across Leister while looking up businesses in the welding technology industry.
Any chance you’d be interested in reducing your parcel shipping costs this year?
****** AI solution specializes in helping businesses reduce your UPS/FedEx parcel shipping expenses by 25% without changing carriers, service levels, or anything else.
What’s best is that you don’t pay us a cent until you start seeing the savings.
In total, we’ve served 350+ clients (F500s & SMBs), helping them save over $150 million per year in shipping expenses.
Interested in seeing how it works?
Best regards,
******
AI is a helpful tool. In this case, it’s going to help the marketplace identify those who CARE from those who do not care.
You want to know this about a business before you hand them money. Emails like this make the answer obvious.
As the AI hype continues, and it focuses attention on faster, bigger, wider, perhaps a better way to go is slower, smaller and more focused. This is the path of caring. This is the road that makes it easy to stick out.
Instead of trying to get done, invest that same time in trying to be great. GREAT means you are better at serving your clients than anyone else.
If you are in this game for the long haul, the answer is always the same:
CARE MORE.
Humans can feel it when it’s there, they can also feel it when it’s not.