By the Ocean
Sunny 83 Degrees
10:16 a.m.
I’ve worked with a lot of multi-millionaires. And over the years, I’ve noticed something they all have in common.
They have a very unique view of “failure.”
That’s the word normal people would use to describe what these entrepreneurs encounter on a regular basis. But they don’t call it failure. In fact, I’m not sure I’ve ever heard that word uttered by any of them.
What they talk about are things that “don’t work.”
“That ad campaign didn’t work. That product wasn’t the right fit. That marketing angle didn’t hit them right. That process isn’t optimized.”
But “failure” is only when you quit. And they don’t.
This is very different from the person who is new to business. Someone who hasn’t “won” yet. These people are scared to fail. Because school taught them that finding something that doesn’t work is a direct commentary on their own ability and value as a human.
This is terrible. And sad.
Winners aren’t paralyzed by things that don’t work. Having something not work doesn’t mean anything to them other than, they have to try something else.
People who haven’t won yet, people who don’t know the truth about what the journey in business is like, that much of business is moving through the things that don’t work to get to the things that do, view “failure” like they talk about it in school.
In school, it’s a bad thing. You get labelled with a special letter of the alphabet so that everyone can see just how poorly you performed compared to the other slaves.
This is why people starting out in business tend to think too much and do too little. They don’t want to fail. They are scared of coming upon something that doesn’t work.
I call coming upon something that doesn’t work a Tuesday. I find something that doesn’t work almost every day of my life in business.
If you are paralyzed by that idea, this is not the path for you.
If you can figure out how to be energized by that idea, then you have a chance.
What works is out there waiting for you to discover it. But if you’re scared of what you might find on your way to that destination and you know your self-belief isn’t strong enough to rise above those challenges, then you’re going to have a hard time.
If business was easy, everyone would be doing it. But they aren’t. Because this journey requires you become an ever better version of yourself. If you can’t move beyond your self-imposed limiting beliefs, conditioning programs and whatever fear you carry, you will suffer.
It doesn’t matter where you’re at, it only matters where you’re going and that you keep moving in that direction.
You get to CHOOSE if you win or not. It has nothing to do with outcomes, it has to do with how fully you embrace the journey.