By the Ocean
Wet 67 Degrees
6:35 a.m.
The way Matrix economies work is that scarcity tends to create value.
If there is a limited supply of something people want, the perceived value of that thing increases.
If there is no scarcity, the perceived value usually reflects that.
What is in short supply today?
Meaning. Things that matter. Stuff that is real.
The good news is that, should you supply that in the right ways, everyone will notice. You will generate an attractive field towards what you have that cannot be bought with advertising, or generated with even the largest followings in the social media borg world.
Why are you here? What is the point? What is the meaning of all of this work?
I spent the first half of my life looking for the answer. Somewhere along the way I realized I was the only one who could supply it. And that once I did supply it, other people noticed!
You have to supply the answer, not find it. In business, meaning is one of the rarest, most priceless assets available.
It is almost nowhere to be found. Which is an enormous opportunity.
What mission are you on? What is the MEANING behind what you do each day in your work?
Is the meaning just to get money from another human being so you can put it in your pocket?
Maybe, but I doubt you’ll be very fulfilled if you leave it at that.
We need something bigger. Something more real. Something that brings energy and context to the actions we take, the words we speak, the people we help.
WHY are we doing it? The answer is the mission you’re on. If you don’t have one, I’d recommend you get one. It begins with knowing yourself. That single mission clarifies everything because it supplies the container within which you can tell if something belongs or does not belong.
If you know that mission as a feeling, the next step is to articulate that and to “bake it in” (it’s part of positioning) to every area of the business so the message is clear to the world without you having to write one of those cheesy mission statements that often uses a lot of words but doesn’t say anything.
Your mission is not just something you talk about, it is something you demonstrate. It is what you LIVE. It is who you are.
Eventually, you realize that meaning isn’t something you find “out there,” it is something you bring forth from within. It is alchemy in an elevated form:
Something beyond value emerges from “nothing.”