By the Ocean
Mostly Sunny 74 Degrees
6:48 a.m.
The amount of self-knowledge you need so that you don’t end up miserable in business is rather astounding.
It would be nice if they taught this in school, but that would mess up the whole prison system. So that’s not going to happen.
- What business should I start?
- How should I run my business?
- What do I do with failure?
- How can I double my revenue?
- How do I respond to success?
- What’s the best way to grow my team?
- How can I increase profit?
- How do I respond to current trends?
- Where can I attract better clients and customers?
You can find someone else’s answers to all of these questions and more. There are countless experts available who are ready and willing to tell you what they are.
In fact, you could spend the next X years of your business life searching for these, collecting them, analyzing them, organizing them, doing EVERYTHING and ANYTHING except getting the answers YOU need for your own journey.
It’s impossible to separate wrong answers from right answers without including the context of WHO YOU ARE.
This is why business can be so frustrating. It’s implied that, if we do what successful people do, we can be successful too!
It doesn’t take long to prove that’s a bunch of B.S.
The only answers that matter are YOUR answers.
This is how you can have two entrepreneurs “do” the very same thing with one ending up in failure and the other ending up with millions.
Is the “failure” not cut out for success?
Is the “winner” hardwired so that everything he touches turns to gold?
No. Each of these entrepreneurs is on a unique path that has NOTHING to do with the other.
Doesn’t that suck? Doesn’t that mess up the show? You might not be here to become a billionaire. Is that bad? What if you’re not even here to be a millionaire? Does that mean you failed? The Matrix says “probably yes.” No one likes to think about that, but the reality makes it pretty clear: we’re all here for different things.
If you have no idea what those things are, the journey probably feels like wandering around in a dense forest at night. You COULD go any direction at all, it won’t much matter, because you have no idea which direction you’re supposed to be heading.
Business is not objective. It is not a closed, predictable system that you can separate from the human beings whose life force power it.
The first step is to understand who you are.
The second step is to build something in alignment with that understanding.
Will you be successful? Will you make millions? Will you end up with billions of views, likes, comments, subscribers, clients, customers and all of the other signs the Matrix supplies to show that people really like you?
No one knows. If that’s why you’re doing this, good luck! You’re on the road to the town of Misery.
Business, in my opinion, is about the expression of who you are in a way that adds value to the world.
The Strategy is to BE YOU FIRST. Everything is easier to answer after that step.
With this approach, everyone wins no matter what happens.
Being YOU isn’t frustrating, unless you don’t yet understand how that revolutionary act can make you extremely valuable to the rest of the world.