By the Ocean
Partly Cloudy and Breezy 79 Degrees
8:12 a.m.
Business isn’t changing online, it’s going back to how business has been conducted since the beginning.
People buy from those they trust. From people with credibility. From people who don’t manipulate them to get their money.
It seems like we’re just coming to the close of an almost three decade period where it looked like those rules had been thrown out the window.
They weren’t discarded, they were just temporarily forgotten because everything was so new.
But here we are and the new doesn’t feel so new anymore! So we resort back to the way things worked in the village.
In the village, WHO YOU ARE matters. How you treat people matters even more.
No one buys from the baker if they don’t trust him. They go down the road to the cobbler’s son who is just learning how to bake.
And no one tolerates the endless barrage of upsells from the hat maker. They just go without or make their own hats.
And no one even ventures near the cheese maker at all. Most people don’t even know why. But the rumor is that something happened. And that you shouldn’t go anywhere near him.
The village is built on relationships, that’s what powers the transactions you see happening on the surface.
There is little responsibility in a transaction alone. But when the foundation of that exchange is a relationship, everything changes.
Limited liability is an illusion. There’s no such thing. It’s a collective insanity, nothing more.
You’re responsible for everything. Most people never realize it. Some people actually embrace it.
If you want prosperity, embrace responsibility. Be accountable. Show up.
In the coming years, that’s going to become the obvious route to success.