By the Ocean
Mostly Clear 75 Degrees
5:41 a.m.
A simple question for today:
Is humanity getting dumber?
It seems like the borg has used the past five years or so, after scaring the world SILLY using the power of the media and bought-and-paid-for experts, to divert the attention of the masses into making entertainment their primary pastime.
“Just give me a screen so I can forget about what’s going on inside of me and I’ll be fine. Maybe send me a pill…or 12 of them. That’ll take the edge off! Did you see that new app where I can send them a picture and they tell me what clothes to buy so I don’t feel so ugly and worthless?”
What this means is that the ratio of winners to losers has dramatically shifted.
If you’re in the business of helping people become better versions of themselves, the good fish have moved upstream (like they always do).
There are more people out there than ever before who want something for nothing, who have no understanding of craft or the work it takes to achieve mastery, who have no desire to invest the time and effort in themselves that’s required to become better.
“Just give me an A.I. bot and then I can get back to TikTok! I can’t wait to get the new iPhone!”
These are future losers. Not because they can’t be great but because they don’t understand why they might want to become great.
The bright spot in all of this is that it’s never been easier to figure out which way to go. Just look at what the masses are doing and go the other way. You will instantly be ahead of almost everyone.
The question is, will this stupidity continue forever?
The answer, of course, is no. Because it’s all fake. And empty. And fake things crash and destroy themselves. Eventually, humanity will wake up one day, wonder what it is living for, and go searching for something with meaning. Based on my experience working with humans for the past 20+ years, it could be a while!
For anyone real who wants to build something that lasts, the current obsession with trading your Soul for attention and clicks is an enormous opportunity to start broadcasting your signal.
You don’t need to make it loud. You don’t need to make it flashy. It just needs to start, and continue, over and over again.
The good news is that winners don’t waste their lives being entertained by a screen designed to transform them into compliant slaves.
Winners are doing things. They are making things. They are achieving things. And there are TONS of them out there.
It’s harder to find them, but it’s still worth it.
Create a media platform, start publishing, become so good that you stand like an oasis in the desert for the people you want to serve.
It’s easier than ever. You just have to decide to be a winner and to stop tolerating the presence of anyone who isn’t.