By the Ocean
Partly Cloudy 74 Degrees
4:15 a.m.
The fastest way to move your business forward is to see something valuable in it today that you didn’t see in it yesterday.
When that happens, the next action step becomes clear.
That “thing” you see could be a new idea, a new way of viewing what you do, a discovery of the limiting system in your business, a deeper understanding of the people you serve and what they truly want.
The “thing” could be hiding anywhere, although it’s most likely right in front of your face, staring at you every day. It’s too obvious to notice. You’ve gotten too used to working around it so it no longer catches your attention. You’re too close to everything to actually see.
“What are you missing? What don’t you see? What is obvious but unrecognized? What is the invisible obstacle keeping you from the level of success you know you are capable of achieving?”
These are questions you can ask yourself every day. When you’re trying to get your business to the next level, THERE IS ALWAYS A LIMITING FACTOR. So it makes sense to submit these questions to the Universe so the answers can be made plain.
This is what I do with clients. I ask questions that allow them to create answers that change everything.
Understand that I am not the genius, I help THEM connect with their own genius. Once that happens, things move forward.
I had one of these calls with a client yesterday. She is a Partner Program Client. (I also make a variation of this service available in smaller terms here.) This is a client I’ve been working with for eight years. She works with Fortune 500 companies.
She sent me some feedback about our work together that I am sharing below. While her name is withheld to protect her privacy, her experience is very real.
Her clients are some of the brightest and most accomplished minds on the planet, which means she is operating at a level of excellence in her organization most people don’t know is possible.
As you read her words, pay attention to the LEVERAGE POINT that provides a major contribution to her growth: the media platform, or as I like to call it: the way your business serves the world in advance.
Understand that marketing is only the beginning, it is not the end. Marketing does not make a business. When done well, it creates sales. But that’s only Step 1.
The second step is to deliver amazing results. Not satisfactory, not above average: AMAZING.
That’s what is required. That’s what she does. And that’s what completes the system. Her media platform generates the clients who experience the results which generate more clients.
It is simple, it is profound, it is rare.
“Dear Jason, I started a leadership coaching program for high level “star” engineers yesterday. I have a student who showed up and said he did a course with us in 2012 that he loved. He also said he has been reading every single one of my articles (I checked and he is) and loving them all these years. And another student from 2023 said he is also and finds them extremely valuable. It was a great way to start the training session and the other engineers were impressed and even more eager to learn.
I was thinking this morning about the journey I made with you. We’ve been working together since 2017 – 8 years now. I look at my writing from 8 years ago and it’s unreadable. Clunky, awkward, repeats itself, academic, not interesting and certainly not appealing.
Today, when I publish an article, I’m flooded with positive feedback, people telling me how valuable these articles are. I have people scheduling our services after reading these articles. The weekly articles truly do all the “selling”. Customers come to me having “sold themselves” after reading them.
You were right – the “Platform” takes time. I was happy to spend the time it takes because what I was doing wasn’t working. You are a perfect Coach and Mentor as I learned how to write and truly communicate. Now thousands are reading my articles, loving them, forwarding them and they do my “selling” for me.
My archive has grown huge over the years. You taught me to reliably send out an article every single week, no fail. 52 weeks a year for 8 years – over 400 articles. People love that on our website they can put in a key word and pull up numerous articles on that subject. I see them reading articles from years ago and they love them.
Your ongoing guidance enabled me to become a great writer. But also you edit my work every week and help me with subject lines. This ongoing assistance is priceless.
Additionally, you give me priceless suggestions for all aspects of my business, help me handle situations as they come up, and help me and my organization continually rise to new heights.
Plus I love talking with you!
Our relationship is one of the most valuable in my life. There is no way I can thank you for all you have done and all you do.
Now you are helping me write and publish a book. I can’t even tell you how excited I am about that and all the other exciting projects we have in the works. Our future is going to dwarf even the amazing things we have done together so far. I love this journey with you and look forward to our beautiful road ahead and all we will create.”