By the Ocean
76 Degrees
7:29 a.m.
“You can buy 10 hours for $100 or you can buy 20 hours for $150!”
This is a pricing strategy I refer to as “selling your services like a bag of fruit.” The more you buy, the lower the per unit cost becomes.
It might make sense for an apple, but I don’t think it makes sense for a human. As far as I can tell, it is a form of learned insanity.
But isn’t more work better?
No it is not.
More money is better. More profit is better. More value is better. More freedom is better. More autonomy is better. More time is better.
But attaching EFFORT to OUTCOME where MORE EFFORT creates a smaller outcome is a bad deal.
The problem is we’ve got two very strong forces at play:
- We have a marketplace that has been trained that this approach to retaining a professional is “normal…”
- …and we have a class of professionals who, for many different reasons, often agrees.
Sadly, when you don’t align objectives between two parties, weird things happen.
So when a client wants to get more for less and a professional wants to do less for more, we have a situation that isn’t set up to succeed.
If you sell yourself like fruit, it’s reasonable to expect that you might be treated like fruit. No business owner I’ve ever met likes this.
What do we do about this issue?
Choose something better. CREATE your way out of this position so it becomes an impossibility in your business.
Don’t charge for time. Don’t charge for effort. And don’t price yourself like fruit.
Based on my experience, this isn’t really a business problem. This is a creativity problem, a belief problem, a self-worth problem.
You didn’t come to this plane to fit into pre-made BOXES. That’s what the Matrix taught you to do, but it’s becoming pretty clear that’s a road to misery.
There are actually no “rules” here in this reality except the ones you believe are true.
What a scary thought that is! That most of our lives have been controlled by RULES we accepted as valid, rules that were made by humans no different than we are. Some of those rule makers have guns, of course. But that only makes them tyrants, it doesn’t make them right or valid.
Once you realize this, that you don’t need to accept the choices you’ve been offered about HOW YOUR BUSINESS (or your life!) works, the way you see the world and your place in it can never be the same.
You are here to create the thing you want to see. If you stop trying to do it “right,” then you free up your mind to create what you actually want.