By the Ocean
A Few Clouds 75 Degrees
4:10 a.m.
Every Saturday morning, my wife has a surfing lesson with her teacher up on the North Shore of Oahu. We have to drive a bit and the lesson starts at 6:15 a.m., during which I get plenty of time to think and ponder. As a result, you’re getting an early edition of the Journal.
Today, depending on the weather, this competition might be going on up there. So it might get a little bit crowded.
Yesterday, I realized that, as the world becomes more and more FAKE, the REAL part that is left is going to come looking for people who are ready to serve it. It’s going to be a huge opportunity for anyone actually exhibiting real mastery and value creation abilities.
I don’t serve social media bots. I don’t chase clicks. I don’t build “followings” on platforms I don’t own. To me, it’s all fake. I am looking forward to watching it all crumble under the weight of its own lies. It’s already starting, just wait. It will be quite a sight!
I’m here for the humans. For the real living beings who want help to build their businesses. I’m here for the people who are savvy enough NOT to get lured into playing a game designed for them to lose. I’m here for the smart people. I’m here for the people who already know things. Things like the difference between price and value.
Price is what you pay, value is what you get.
If you attract prospects who focus on price, you lose. Maybe not today, but eventually.
If you attract prospects who focus on value, then you can pretty much charge what you want. Because price doesn’t matter so much. VALUE matters.
How do you measure value?
It’s the difference between what you pay and what you get.
The real question is: do you know how to create value? And what does that even mean?
Creating value doesn’t mean selling. Creating value doesn’t mean marketing. Creating value means you help transform some area of a client’s life so they are better off AFTER working with you than they were before.
The amount of importance, impact and progress they attribute to your contribution is VALUE. Value creation is alchemy. Do you know how much value you can create for someone with a SINGLE insight that completely shifts the way they see everything? I know. Because that’s what I do every day. Value doesn’t require hard work, it requires the right work.
Cheap people focus on price.
Smart people focus on value.
Guess who makes a better client!
How do you create value? You start serving people. You start talking to people. You start hearing about their problems and then FIRING UP YOUR BRAIN to create solutions that others have missed, either because they can’t see or because they don’t care enough.
This is work that has nothing to do with “making content.” Or figuring out how to squeeze yourself into what an algorithm wants. That’s not business building, that’s training to become a slave by your own consent.
Create a media platform and start creating value.
Start building REAL relationships with far more people than you could ever serve.
It’s not harder than ever to reach people, it’s only harder if you’ve fallen for the illusion that the only way to reach them is to use the tools the Matrix gives you.
The people have been there all along. They are waiting for you to SHOW UP.
Use the tool GOD gave you and figure out a better way. Don’t fall into the trap. The social media trap is a lie designed to control you. If you want ideas for how to get out, reserve a time and we’ll figure it out.
Depending on how lost you are, take a minute and walk outside. Reconnect yourself with what is actually real. Then take that feeling into your business and use it to attract people who see the value in what you provide and are willing to pay you 2x, 3x, 10x the price everyone else charges because they want the value that only YOU can deliver.