By the Ocean
Cloudy 65 Degrees
5:47 a.m.
Ever since I began operating on what I call the “Effortless Plan,” I’ve been reconfiguring the way I work and live.
Getting rid of my product business is one of the steps on this journey. After Monday, all of that is gone.
The way I am wired, it is easier for me to attract a $100,000 client engagement than it is to sell a product for $497.
This makes no sense. But I have 20 years of experience that prove it’s the way things are…FOR ME.
The kind of people who buy a $497 course are not generally the same people who invest $100,000 in the growth of their business. They are not better, they are not worse, they are just different.
And those people do not perceive the value I represent in the same way someone who pays $100,000 does.
This is not something I can change. I have tried. Many times. And now since I am dedicated to “effortless,” I have finally decided to follow the flow.
No one knows the path you should take to find your own version of the Effortless Plan. It’s really about following a path that is hiding in plain sight for most of us. You have to look at what is happening, what comes easily, naturally, regularly…and ask yourself how you do more of that. It seems less about discovering it and more about accepting and surrendering to it.
Your ego may not like this. My ego doesn’t. It wants an audience of millions to communicate with.
But I’m not here for those people. I’m here for a certain type of leader who wants something very unique. The good news is that they are willing to pay a lot for that.
And I am grateful.
The Effortless Plan is not about working less, it’s about not working at all…by transforming your movement along the flow into something that no longer feels like work.
That path is available to everyone. But you’ve got to do the work required to connect with it. The work, in my experience, involves knowing yourself, taking action, making adjustments and welcoming every event in your life without resistance and as an opportunity to grow and learn.