By the Ocean
Mostly Cloudy 78 Degrees
7:23 a.m.
The real asset is the relationship you build with the prospects and buyers in your Universe.
You can be lost, confused, unsure, or worse when it comes to where you think your business is going…but you will never go wrong by choosing to add value to the lives of those people you could serve.
This is a form of “future banking” that offers a return on investment far in excess of what most people think is possible.
The Matrix trains you to believe that, in order to receive, you have to go get. This bathes your vibration in need, lack and want.
If you’re trying to attract clients, this is the wrong costume to wear!
The Universe allows for you to receive by choosing to give. This is the core strategy of my approach in business.
It’s about engineering an environment for sales to happen that is powered by GIVING.
This is enough to make the alpha entrepreneurs laugh out loud. They’re caught up in the world of monetizing and indoctrinating and haven’t yet remembered they’re here to help humans.
But this is the way.
How can I know?
Because it’s an approach to business that ALIGNS what I want as the seller with what my prospect wants as the buyer.
No one will ever reach out to me and say, “Stop being so valuable to me…I haven’t even paid you yet! It’s annoying…just go away!”
You DO have to be strategic about this, and that requires a fair amount of thinking, empathy, consistency and purpose.
But it’s not rocket science. It’s actually just love.
Are we allowed to say that? Can we use that word? Are we allowed to talk about the truth here? Is it OK if we STOP pretending business is somehow different than life and state the obvious: that everyone out there wants to be loved, and that, should you choose specific ways to show that, at scale, in advance of a financial transaction taking place, YOU WILL PROSPER?
Maybe we can’t say that. Maybe that’s too much. Maybe that hits just a little bit too close to the truth to be comfortable.
But I think it’s the way to go.
Love first. Become valuable first. Prove it first.
And then build the products/services you need to serve as the containers for all of the abundance the Universe will send your way.