By the Ocean
Partly Cloudy 72 Degrees
6:19 a.m.
If you feel like you have to “keep up,” perhaps you’re running the wrong race…
Is that why you’re here? To chase or be chased, forever…just to get money?
Many business owners love the chase. It spikes the adrenaline, it makes you feel alive, it really makes life worth living!
At least that’s what they say. I don’t know. I do everything in my power to avoid chasing.
Instead, I farm. My “farm” stays in the same location. It’s been right here for many years. Every day. In your inbox. At the corner of “Everything is Possible” Road and “You’re a Valuable Genius” Lane. That’s my address.
I might change the paint on the barn, or the specific crops I’m planting this year, or the way I present things and organize them. But at its core, the operation is the same.
Plant, nurture, harvest, watch, learn, repeat.
Chasing is powered by tactics.
Farming is powered by strategy.
Tactics are tiring, strategy is leverage. With strategy, you can create more output per unit of input, over time. It’s a nice feeling.
But that doesn’t mean it’s easy.
The hardest part is resisting the urge to chase. That’s all you see out there. Chasing A.I., chasing biotech, chasing nanotech, chasing views, likes, subscribers, marketshare. If you chase harder, won’t you get more?
Here’s a different strategy:
What if you start with the life you want to live and build a business from that constraint? Start with that and add another constraint: who you are. Etch that one in stone so you never consider doing anything that betrays your own self. (I would call that FAILING.)
Are we allowed to do that? Will we get an “A” from the teacher and be liked by our colleagues? Will we get invited on the famous podcasts and be a celebrity entrepreneur?
Probably not! Because that’s not the behavior the Matrix rewards. It rewards the chaser. That’s the behavior it needs to perpetuate itself.
It could never control an entire world full of whole, self-knowing beings all pursuing their own truths. That would destroy a control grid that has been manipulating life force for a very long time.
Run the race you want to run. Ignore what anyone says about it. Even if your idea of “racing” is finding a nice plot of land, planting some crops, and watching the magic of abundance appear before your eyes.