By the Ocean
Sunny 71 Degrees
6:17 a.m.
Yesterday, I spent 45 minutes on the phone delivering big ideas to a business owner about how to transform his marketing system.
The marketing plan he showed up with was the typical “work your *ss off” creating content approach. He’s actually really good at that, and has done it for almost 20 years.
If you’ve ever done it, you know it’s a rat race that never ends. One that forces you to compete directly with the millions of other rats who are doing the same thing. If you create content for social media platforms etc., you know the grind.
Doesn’t A.I. fix that? Sure. If you have no respect for your prospects.
I don’t enjoy competing with other businesses, I’d rather THINK BETTER and create a game for me to play that no one else is playing.
You could consider this innovation through ideas rather than success by brute force.
So that’s what we did on the phone.
By the end we transformed what was going to be a daily rat race into a more strategic deployment of his company’s story, with far less work and far more impact, with far fewer moving parts and way more leverage. Oh, and we came up with a way for other people to fund the whole thing and be thankful for the privilege.
Will it work?
Who knows. I’m not God, I have no idea. You know someone hasn’t been in the game too long when they start asking questions like that.
NO ONE KNOWS WHAT WILL WORK. If you remember that, not only will YOU be more confident, but you won’t allow the fake confidence of other people to cloud your vision.
NO ONE KNOWS.
Consistent action based on educated guessing supported by an understanding of your marketplace and the ability to generate a steady stream of BIG IDEAS is how you win.
If what you’re doing isn’t creating the results you want, “trying harder” isn’t the solution.
Take a step back, develop new eyes. Look at your business in new ways. Ask yourself questions like, “what do my prospects have to see to run towards what I have?” and then get about transforming those answers into reality.