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By the Ocean Sunny 70 Degrees 7:19 a.m. The Matrix wins if you allow it to define the game you play. That’s why you went to school, that’s why the legal system offers privileges in exchange for consent, that’s why the money system is setup to create and project lack. What they never told you
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By the Ocean Showers 71 Degrees 6:05 a.m. The first mistake is believing that anyone else could know exactly what you should do to succeed. They might know what they did, they might know what other people did. But what you should do? No one knows. This is why business is worth doing. Because it
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By the Ocean Clear 65 Degrees 5:52 a.m. Most of the work I do is with clients who have businesses that are already “winning.” What I do helps them win more, more easily, more often. What I am also interested in, at the other end of the spectrum, is helping people start. I have this
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By the Ocean Cloudy 71 Degrees 6:34 a.m. Do you have something people want? Do you have something that is useful? Do you have something that solves a problem people know they have, that they want solved, that they are willing to pay for? If you can’t say YES to all of those things, change
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By the Ocean Cloudy 68 Degrees 7:32 a.m. There are certain trends where it seems the smart thing to do is to go the other way. The current trend we see of “thinking less” seems to be one of them. I remember back in music school when I’d play something for my teacher that I
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By the Ocean Pretty Darn Cloudy 72 Degrees 9:36 a.m. The Matrix tries to make you feel like the normal and right thing to do is to follow the rules. The farther away from the Matrix you can pull your awareness, however, the less this makes sense. In fact, should you dare to back away
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By the Ocean Cloudy 69 Degrees 6:58 a.m. When you trade in the “how can I sell this” mindset for the “how useful can I be” mindset, you align your priorities with the priorities of your buyers. Buyers are looking for useful. Businesses are looking to sell. This is why selling is hard. Because buyers
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By the Ocean Clear 67 Degrees 7:28 a.m. The reason people will stop using A.I. to do writing is because they will (eventually) notice that humans don’t respond to it. The reason they don’t respond to it is because it has no emotion. And emotion is the only reason people buy. If you sell anything,
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By the Ocean Cloudy 72 Degrees 4:19 a.m. Today my wife has a surfing lesson. They usually start around 6:30 am, which means I’m up early doing my normal thing…getting this message prepared for you…getting the weekly issue of Making Clients Pay out the door. I don’t know how many people start surfing at age
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By the Ocean 70 Degrees 7:51 a.m. I never send a “just following up” email to prospective clients. Because I don’t follow up. Have you ever received a message from a train you didn’t get on reminding you that it was there and available? Probably not. Because that would be dumb. Because the train has