By the Ocean
Partly Cloudy 72 Degrees
6:39 a.m.
If you can’t connect with another human, you’re going to have a hard time in business.
While that seems obvious, for the past 25 years, it looked like it might no longer be necessary. Who needs the “messy” human stuff when you can just click a few keys from your basement computer and make money show up?
Years after that change though, the amount of keys you had to click started growing. Then we got to the content creation craze. The volume kept getting louder. More, more, more. The chase for attention became a 24/7 prison.
Then we hit the A.I. slop phase where it became obvious to anyone paying attention that certain tools are best used only in certain situations.
And now we’re turning somewhere new, which is also very old: remembering that it is a connection between human hearts that makes business possible at the highest levels.
If you don’t care about people, the world will eventually get the message. If you are just in it for yourself, it won’t be long before everyone knows. If you treat people like numbers, that’ll be a clear signal it’s time to find someone who has a better plan.
Can you be human? That’s the question. Can you use all of the tools available to put something REAL into the communications and dealings you have with those you serve? Do you even understand you’re serving? Or are you just trying to hit your revenue and profit projections?
The way you deal with the rat race that so much of business has become is by making the choice NOT TO BE A RAT.
Do something different. Do something better. Do something human. Align your interests with those of the people you serve.
You don’t have to do this, but if you don’t, you run the risk of slowly being made invisible by the people who do.
Choose HUMAN. Remember that’s what we all are. We’re real people, with lives, with families, with dreams and fears.
Business isn’t about selling products and services, it’s about solving real problems for real people in ways that transform their future.