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By the Ocean Sunny 74 Degrees 8:49 a.m. There are a lot of ways to go broke in business when you’re playing in the Matrix. One surefire way is telling the truth to people who don’t want to hear the truth or believe the truth. Can you imagine writing a business book where you explain…
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By the Ocean Sunny 70 Degrees 8:08 a.m. Mastery is a hard sell. So if you’re depending on your buyers to want it, you might starve. Ask me how I know! The problem is that mastery can’t be bought. It must be lived. And that takes time, and effort, and focus, and the ability to…
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By the Ocean Sunny 73 Degrees 8:12 a.m. I don’t spend much time on social media, but I do spend a fair amount of time running ads. It pains me to give Satan money, but he’s done a good job of collecting people. And I’m trying to serve some of those people. So we have…
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By the Ocean Sunny 70 Degrees 8:01 a.m. When you realize that most of the misery we experience in business is a result of the story we tell ourselves about how things should be going vs. how they are actually going, we get a little bit closer to the truth about what (who) is really…
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By the Ocean Sunny 70 Degrees 8:01 a.m. The Matrix doesn’t train us to effortlessly choose what is right for us. It expects a certain decision and it engineers influences to get that decision. If you don’t perform, resistance and conflict are often the result. You become a bad slave! When the teacher says, “There’s…
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By the Ocean Cloudy 67 Degrees 7:08 a.m. There’s a problem you face in business when you are a good-hearted person who wants to succeed. The problem is that, when you look out onto the business world, you see plenty of successful “salespeople” who have created success doing completely slimy things. They act, for lack…
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By the Ocean Partly CLoudy 69 Degrees 8:31 a.m. The more powerful your ideas become, the less physical effort is required to create results. When you tell people what you do, one of two things generally happens… Either their eyes glaze over as they nod and even find themselves having to yawn right in your…
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By the Ocean Mostly Sunny 70 Degrees 8:35 a.m. I used to work with a guy who told war stories from his business about “closing” $1 million in sales in a weekend. We did about $1.9 million in a weekend working together a few years later…with marketing and far less selling. Marketing makes selling irrelevant…
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By the Ocean Partly Cloudy 71 Degrees 6:15 a.m. I turned 48 yesterday. Over the past almost FIVE decades, I found out the life I had been planning isn’t the life I was meant to live. Planning is probably the wrong word because I’m not sure you can make much of a plan when you…
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By the Ocean Clear 71 Degrees 7:10 a.m. When you’re building a business where you’re the expert, every business problem is usually a YOU problem. That’s what makes business so valuable. Yes, you get money, but you also get a brand new you. (Provided you’re paying attention and don’t constantly lie to yourself.) I started…