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By the Ocean Rain 77 Degrees 8:44 a.m. You get to decide whether the marketing for your business is based on lies or based on truth. “The warehouse sprang a leak, ruined the cover on these manuals so we’re letting them go for half-off…” is marketing based on lying. If you choose that path, you’re
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By the Ocean Cloudy 75 Degrees 6:29 a.m. If you want to achieve something different, you have to do something different. This sounds logical. It is also wrong. Doing different things is a short term fix. It’s easy to accomplish this time of year because people are programmed to feel extra energy about the future.
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By the Ocean Flood Watch 73 Degrees 4:32 a.m. In the Matrix, the systems are designed to focus your desire on a pre-selected set of possibilities. In school, there are only FIVE possible destinations: A, B, C, D or F. Isn’t it odd that the attention of countless unique children would be artificially focused on
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By the Ocean Clear 64 Degrees 6:08 a.m. I got this email today from a company inquiring about my interest in their services: Hey Jason, I came across Leister while looking up businesses in the welding technology industry. Any chance you’d be interested in reducing your parcel shipping costs this year? ****** AI solution specializes
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By the Ocean Rain 73 Degrees 8:51 a.m. There are really only three ways to get more money: Work more. Ask for more in exchange for the value you are currently providing to the marketplace. Add more value to the world. We will ignore the first option because it is a bad choice that develops
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By the Ocean Sunny 74 Degrees 9:17 a.m. It’s important to remember when speaking to a prospective client that the primary purpose of the conversation is to figure out whether or not THEY are worthy of a portion of your life. That might not be their purpose for the conversation, but it should definitely be
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By the Ocean Partly Cloudy 73 Degrees 4:22 a.m. Everyone wants clients fast, what if you grow clients slowly? The only thing worse than having no clients is having the wrong clients. And it’s easy to attract those when you’re in a rush to hear someone say, “Yes.” When it’s the right fit, everything is
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By the Ocean Breezy 72 Degrees 6:17 a.m. We all know business is hard. Is that how it’s supposed to be or is that just what we’ve learned to expect? Is loving someone hard? Is looking at the sunset hard? Is spending a day at the park hard? Is doing something you enjoy hard? Is
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By the Ocean Sunny 76 Degrees 9:07 a.m. If you want to generate more money, figure out how to be more useful. This is very different than getting better at marketing or selling or product development. Useful means people understand and want what you have because it makes their life better in ways that are
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By the Ocean Sunny 76 Degrees 9:28 a.m. Figuring out how to be what your clients want is not the path. The path is to figure out how to become the obvious vehicle to get your clients what they already want. You don’t need to make anyone want you. That’s a losing proposition. And it’s