By the Ocean
Sunrise 76 Degrees
5:38 a.m.
I am very talented at attracting people with money to what I have. I even wrote a book about it.
I am also very talented at attracting people with NOTHING to what I have. These are folks who want a business but don’t have one. Or have a business but not much money to show for it yet.
I have never been talented at attracting the big group in the middle. Something about the way I am or the things I do scares the crap out of normal people. Sometimes they come along, but not that often.
I have tried many times to exert the will of my mind to change this natural flow of value. It has never happened.
About 13 years ago, I realized that changing WHO YOU ARE to achieve a goal of your mind is a stupid and short-sighted thing to do.
The far better strategy is to understand this natural flow and build your business around it. When you structure the business around who you are, you build it on something that is consistent, stable and not subject to change. YOU are your biggest asset!
This realization came after I first started understanding Human Design, which I use in virtually all of my work with all clients. If you want to build the right business for you, this will cut YEARS of wasted trial and error from your journey. That doesn’t mean it will be easy, business often isn’t, but you will be CLEAR about YOU. And that’s a huge advantage.
- Who do you naturally attract?
- What kind of clients are coming?
- Which of those clients do you like?
- What is important to those select clients?
- What systems or resources could you build that would attract MORE of those clients?
Business is a detective’s journey to discover who you are here to serve and how.
You need to solve a problem, for a specific group of people, a problem they want solved, that they have the resources to solve.
That’s a lot of variables. But the answers are laying all around. Sitting there right in front of your face, usually too close to you for you to actually notice them.
The keystone is YOU. Who you are. What you came here for. What makes you feel alive. And the type of life you want to live.
Get clear on THAT and then building the business to support it becomes a lot simpler.