By the Ocean
Sunny 78 Degrees
6:41 a.m.
The Matrix tricked you into thinking you need a U.S.P. (Unique Selling Proposition)
YOU ARE THE U.S.P.
The fact that people will laugh at that shows you how complete the brainwashing is.
My U.S.P. is that you get ME! You get my unique vibe, my way of looking at the world, my unique set of skills and abilities, the things I do better than anyone.
There’s only one place in the world to get all of that together and his name is Jason.
If they’re coming for what you do, you’re leaving money on the table because you’re not focusing on the most important part of the equation.
The value isn’t in what you do, it’s in the fact that it’s YOU WHO IS DOING IT.
This is not a mind experiment, this is something you want to FEEL.
If you were raised like I was raised though, this might be a LONG journey to get to be able to FEEL this. But it’s worth it. Because until you feel it, you won’t believe it. And if you don’t believe it, there’s NO WAY anyone else will believe it.
The first sale IS to yourself. Once that’s done, you can take the truth of the situation out into the world. The truth is there’s only ONE of you and a TON of “them.”
You are the value. It’s always been this way, it will always be that way.
When you build your business around that knowing, everything will be different.
Stop giving your power away to your products and services. They don’t deserve it. You do.