By the Ocean
Mostly Sunny 74 Degrees
6:57 a.m.
The business doesn’t exist for you, it exists for them. To the extent you can look at everything through their eyes, decisions become easier.
You’re not trying to find THEM, you’re trying to make it easy for them to find you.
You’re not sending them emails. You’re writing messages they want to read.
You’re not selling, you’re making it easy for them to buy.
This is not a silly shift, this is a seismic shift.
Reorienting your vision from YOUR eyes to THEIR eyes is how you stand out. When you can prove to someone that you’re in it for THEIR well-being, defenses go down, skepticism goes down, cynicism goes down.
The goal is to help them win, whatever that word means for them.
If that’s what you think about every day, it will come through. And when you show up, you’ll be received way differently than the guy who just wants to sell something.
I like selling things. But I learned that the best way to sell them is to make it easy to buy. People like to buy. They like to solve their problems. They like to have people around who make them feel good. People who add value to their lives.
The goal is to BE ONE OF THOSE PEOPLE.