By the Ocean
A Few Clouds 72 Degrees
5:22 a.m.
It’s not hard to stand out when most people show up like a pest.
A pest wants something from you and generally has little to offer in return.
A pest keeps asking for the thing, whether or not you acknowledge their presence. “I’m just following up!,” they say.
A welcomed guest is a very different feeling. You can initiate outbound contact with a prospect who is a total stranger, without being a pest, if you use your brain to figure out how to add value to that being’s life FIRST.
This is not very common. It is also not very hard. It is simple strategy. If you want a human to listen, do something that is in their best interest, not your own.
If your brain really gets firing, you can probably even figure out a way to do this where YOU can also win. You can get what you want by giving someone else what they want. We learned this on the playground when we were 4. But apparently it’s become a little known secret.
The same principle applies everywhere. It’s not just for business, this works in life! It especially works when you’re selling to prospects.
They don’t care about your goals, about your email sequences, about that new funnel the gurus said you should shove humans into. They only care about what they care about.
Many business owners don’t take the time to figure out what that is. Plus, it’s easier than ever to be a pest. You can even automate the whole thing so you don’t have to lift a finger. The bot will do the looking stupid for you.
Nothing has changed about how humans connect. They still like having people around who enrich their lives.
If you can BE one of those people, you earn yourself a unique place in their life. If you want to build a real business, that’s the thing to focus on.