By the Ocean
Cloudy 71 Degrees
5:51 a.m.
If you don’t say it, they won’t know it. No one is paying attention to you. They are completely preoccupied with whatever is going on inside of their lives.
This is how humans operate.
Saying something ONCE is not enough. Saying something 50 times is probably not enough either.
I’ve been talking about the “media platform” method of client attraction for over 10 years and still manage to speak with people on the phone who have little idea what it is.
I used to think it was weird. Now I just know it’s human.
What does this mean?
It means that any message you want to get through to your prospects, customers and clients should be built in to the BIG IDEAS that support and inform the creation of everything you make. We only need about 3 of them. And when everything you say or do becomes a demonstration of those ideas, they eventually get through.
BIG IDEAS give a business a perspective. They are the natural byproducts of standing for something. BIG IDEAS come out of how you think the journey should go that a prospect, client or customer takes towards a solution to their problem. What’s the best way to do that, according to you? What do you believe about that?
The answers to these questions can lead to ideas we call BIG IDEAS.
BIG IDEAS are ideas that, when received by your people, affect them on an emotional level.
BIG IDEAS are how you package up vibration in ways that matter to the people who receive them. They are, in fact, VALUE that you have complete control over creating.
You can’t get BIG IDEAS from an A.I. bot. Because big ideas come from a connection to something profound that the borg doesn’t have. There is life force in BIG IDEAS. There is Spirit. So don’t bother looking to A.I. for that. It doesn’t have any.
YOU are the source of the BIG IDEAS. You’re capable, qualified and prepared to create them.
Unfortunately, it can take some work. Which is why many people just walk by and don’t bother.
If you want your message to get through, codify it in the form of BIG IDEAS and demonstrate them over and over again.
Humans are starving for meaning. If you provide it, they will find you.