By the Ocean
Drizzle 72 Degrees
5:18 a.m.
I’ve worked with a fair amount of alpha entrepreneur bros over the past 25 years. These are the guys fueled by energy drinks, late nights, high adrenaline adventure and constant frenetic action.
Some people call them “relentless.” Because the activity never stops. Sometimes something or someone “blows up” under the pressure, but it doesn’t slow things down for long.
I’ve never wanted a life like that. So I’ve stayed away as much as possible.
There is another way to be relentless. Same result, different method and experience.
That way is to be relentless like water is relentless.
When you live in a place that is surrounded by water like I do, when your very existence depends on that water staying where it is, you quickly learn just how relentless it can be.
It is not sharp, it is not even always that fast. BUT IT IS EVER PRESENT.
And it is the power of the presence that makes things happen…eventually.
If it wants to get through, it’s going to get through.
This is a sustainable way to be relentless, which seems to be a pretty helpful trait on this adventure called business.
This type of relentless is not created from willpower or caffeine, it is created by WHO YOU ARE BEING.
This is really all I know to do in business: BE RELENTLESS. The rest you have to figure out along the way.
The only decision you ever have to make is the one where you choose, in advance, to never stop moving towards your dreams.