While the Rest of Your Competition Pushes Out Embarrassing “A.I. Drivel,” Use the Power of Print to Generate Leads, Attract Clients and Become the Obvious Choice

When You Know What to Say and How to Say It, Even a Simple Email Can Completely Change the Course of Your Business

There’s something weird that happens to a lot of business owners when they sit down to “write” copy of any kind for their business. Doesn’t matter if it’s an email or a salesletter or a landing page or a printed booklet. They go from having a unique and valuable voice in person to someone whose confidence, clarity, power and influence just kind of disappear.

Copywriting courses can kind of help, sort of. If you know NOTHING, that’s a good place to start. But so many of those courses are filled with “rules” that make the poor writer sound like a programmed puppet. Hardly effective. Hardly powerful. If you look at most of the sales copy on the internet these days, you can TELL when someone’s taken a copywriting course…or WORSE, if they’re using A.I. They’re just regurgitating someone else’s ideas onto the page or copying/pasting the output of a lifeless borg.

Using A.I. to Write Destroys Your Money Making and Impact Creating Power – It’s a DUMB Move

I used to be diplomatic about the use of this tool. I am no longer. It will destroy your ability to attract business. And in many instances, it just makes you look really dumb. Some people around you will notice, but they won’t say anything. They won’t want to embarrass you and they have better things to do. I’m one of those people.

The reason you learn copywriting is because it teaches you to sell. If you want to attract clients without selling, the first step is to understand selling. That way, you can offload the work selling does onto your marketing and positioning. When you do those two things well, there’s no need to sell.

Writing is not something to “get done,” it’s an enormous point of LEVERAGE. It is a tool of alchemy if you know what you’re doing. (Almost anyone can learn.)

The other reason to become a great writer is because it forces you to become a great thinker. Bad thinkers don’t write well because good writing requires good ideas.

A.I. doesn’t think. So we hit a dead end right there if you’re looking for it to spit out anything but “put you to sleep” prose.

As compelling as this argument is for anyone serious about business, the biggest reason not to fall prey to these dumb tools is something even more insidious and evil:

Never make friends with something that takes you away from yourself.

A.I. takes you away from yourself. If you’re looking to get paid for who you are and what you do, not only is this the wrong direction, it’s the exact opposite of the right direction.

So much of communicating power in print goes on BEFORE the writing actually begins. It’s a different way of thinking about you, your prospect and what has to happen and not happen for that prospect to become a client or customer.

When you don’t know about all of that or you don’t do it well, you end up with the type of writing you see everywhere:

The approach is wrong. The angle is wrong. The tone is wrong. The structure is wrong. The SUBSTANCE is wrong.

Pushing or Pulling?

That’s why I’m offering this four part, work at your own pace service, to teach my approach to writing to business owners.

Each part will begin with a content module outlining the principles of focus. We’ll talk about a WIDE range of topics including but not limited to mindset, writing strategy, creating the angle, positioning, tone, structure, how to turn bland writing into something interesting, storytelling, connecting with your reader and more.

There’s a LOT that goes into doing this well, which is why most of the writing you see out there doesn’t make much of an impact.

At the end of each module, you’ll receive a written homework assignment to turn in for my review.

In exchange for your completed homework, I’ll return an edited (and annotated, which means you see my changes and the explanation for them) version of your writing incorporating the material we’ve covered from each of the previous weeks.

You’ll get to SEE what this approach actually looks like because I’ll take what you send in and rewrite it myself.

The Power In Print Service is designed to forever change how you approach writing and the results you are able to achieve from it.

If you’ve been reading my daily emails or other writings and want to learn a repeatable strategy and framework for doing that yourself, this is what we’ll be doing.

If there’s one skill that has transformed my reality more than any other, it’s writing.

P.S. I have spent an enormous amount of hours over the past few months bringing human beings back to themselves from the clutches of using an A.I. borg to write. These people are smart, talented, accomplished, they are winners.

But the borg doesn’t care. It treats every victim the same. It takes in human life force and returns something that feels fake, because it is fake.

A.I. is killing competency. It’s destroying excellence. It’s dumbing down humans to the point where it is creating an enormous opportunity for those who continue to develop themselves. It won’t be long until those people stick out above anyone and everyone else. It’s already obvious.

Like everything in the Matrix, it is doing all of this by your own consent.

I’m not anti-A.I., I’m anti ANYTHING that takes humans from themselves. And this garbage qualifies.