In the animal kingdom, there are only two positions: leader of the pack or member of the pack. In business, there’s a similar situation. In business, you can either be the hunter or you can be the hunted.

In business, you want to be the hunted.

I spent much of my life as a musician. And because of that, I had a bad case of the “artist mindset.” I thought it was beneath me to “play the game” you have to play out in the world of business.

I thought that if I was a great musician, the world would see that and start knocking at my door.

To Say I Was Clueless About How the World Really Works Would Have Been an Understatement

I had no idea that business (and much of life actually) is a game. You can either play the game, or you can choose not to play.

For a long time, I was disgusted at people who played the game. I really didn’t like them. Some of them were annoying, but mostly, they made me mad because they reminded me of the game I didn’t want to play. I didn’t want to play it because I knew I sucked at it.

It was far easier for me to pick up my marbles and complain about the game than to actually master how to play the game.

Playing the game doesn’t mean you have to follow the rules. I don’t like rules. Especially when they’re someone else’s rules that are simply there to control you.

The goal is to realize that what you’re doing in business is playing a game. And that certain approaches work better in the game than others do in order to be an effective player.

In the client business, “playing the game” comes down to…

It Comes Down to Managing the Force of Attraction

Attraction is a very powerful force. At the core, it is nothing more than energy. And if you want to maximize the effect of that energy, you need to pay attention to it.

You need to pay attention to it while you’re attracting clients, while you’re working with them, and even after they’ve moved on. It never ends. The energy is always at some particular level. The higher the attractive force around you, the better off things tend to turn out for you.

A client of mine refers to this as a “position of strength.” Now that doesn’t mean that you’re better and the client is worse. Or that you “win” and they “lose.” That’s not what this is about.

What it IS about is learning how to play the game effectively so that what you do and how you do it is received in its most effective way.

The way you do that is to use your energy effectively. And to learn how to manage the force of attraction. How you use that attractive energy makes ALL the difference.

Has This Ever Happened to You?

For example, have you ever experienced just how frustrating it can be when you genuinely WANT to help people? You’d think that would be considered a good thing. So why does it act as a repelling force when you’re attracting and working with clients?

Or have you ever had a client where you started off as a rockstar, but quickly became “one of the gang?” Becoming “one of the gang” doesn’t do anything for your fee levels. In fact, by becoming “one of the gang,” you can pretty much guarantee your fees are going to decrease over time.

It’s not because you’re doing the wrong thing, it’s because you’re doing the exact opposite thing that you should be doing.

On Tuesday August 25, from 2PM – 3PM Eastern U.S. time, I’ll be presenting my approach to generating and managing the force of attraction.

During this training, we’re going to go deep into how to do this through the entire lifecycle of a client. I’m going to give you the tools you need to become the hunted and engineer client attraction systems and manage client relationships with you in the driver’s seat.

Not only that, we’re going to walk through how to build a SYSTEM that can help you maintain that attractive force.

Is the force of attraction around you strong or have you allowed it to diminish? That’s the real question.

And that question is something you need to ask yourself during the entire relationship with a client.

So it isn’t only about attracting clients. It’s also about what you do once you get them. The “position of strength” you must maintain never ends. You are free to give it up at any moment. I know, I’ve done it many times.

But it never ends well if you do.

During This Online Training, I’m Going to Show You How to Become the Hunted Rather Than the Hunter

Here are a few of the things you’re going to discover:

• How to make it clear to your prospective clients that you are choosing them just as much (if not more) than they are choosing you.
• How to “brainwash” yourself so you can walk into any client engagement without even a hint of feeling need of any kind.
• How to keep the attractive force strong even over the course of long client relationships.
• How to engineer business systems that keep you “in demand” without you ever having to say those things or act like a jerk.

Here’s What You Get

Enrollment for access to this training is $97. Everyone who registers will receive a recording.

P.S. If you look out at the sea of business owners trying to get attention, you’ll quickly notice there are FEW who have mastered this art of attraction. Without it, you end up having to fight with the rest to get attention. WITH IT, the business can come to you.