LIVE ONLINE EVENT:
Tuesday, May 19 2026: 2:00 P.M. – 3:30 P.M. Eastern U.S.

Sidestep the A.I. Writing Trap and Use the Power of Print to Become the Only Logical Choice For Prospective Clients and Customers

Dear Business Builder,

Over the past few months, I’ve done quite a bit of work rehabilitating writers whose ability to communicate was destroyed by using A.I.

I’m not talking about fixing stupid things like its addiction to em dashes (—) or the silly “it’s not X, it’s Y” rhythm it peppers through everything, or even its way of using tons of words to say nothing that actually matters. I’m talking about something far more serious. Far more dangerous. Far more detrimental to the future of your business.

Using A.I. to Write is a Trap That Will Destroy Your Ability to Make Sales

Humans love fast and easy. Why worry about what you’re putting in your mouth when you can just jab yourself and sit on the couch? Arguing with the market is a silly thing to do if you’re trying to make it in business. Duh.

But falling for the A.I. hype and using it to churn out writing for your business will plant a seed of destruction the full power of which you will not realize until it is too late. If that’s what you’re doing, then hopefully you realize, “THEY” KNOW YOU’RE DOING IT. Your prospects, customers and clients aren’t stupid. THEY KNOW. They can FEEL it. They’ll never tell you. They won’t have to. Their actions will speak loud and clear.

What do you need to make a sale? They have to know, like and trust you. That’s the first step. They also have to BELIEVE that you are who you say you are. When you show up in ways that call that into question, bad things happen.

• What happens when a prospect loses respect for you or your company as an expert or authoritative voice in the marketplace?
• What happens when you become “one of them,” one of the companies that chooses shortcuts over real value?
• What changes when the perception your prospects, clients and customers have that YOU are on the sending end of every communication they receive gets SHATTERED?

You don’t get that back. EVER. There’s no amount of money that can buy it once it’s gone. A.I. can accomplish all of this and more…in record time. It’s certainly an overachiever!

As terrible as that sounds, it’s not the worst part. Sure, the respect of the marketplace has value you might be sorry to see disappear. Yes, the dollars lost (maybe millions?) will be missed. But all of that pales in comparison to A.I.’s ability to slowly, carefully, insidiously sever your own connection with yourself, with that voice that helps to create the magic that attracts the buyers.

Because once you lose THAT, you lose everything. If you think A.I. is a partner worthy of shouldering that responsibility, I wish you the best of luck!

It won’t all explode immediately, of course. We’re still in the hype phase. We’re still buying GPU’s to load in the data centers baby! But once the market starts shutting out the slop, once it tires of the meaningless drivel, once its eyes glaze over at another heap of text that doesn’t stand for anything, the truth is going to come out really quick.

If You Want to Attract the People With Money, Then I Suggest You Just Write Like a Human!

This is not hard. But it does take work. A.I. is providing an enormous opportunity for any smart and strategic business owner willing to show up with something real that actually matters to another human.

If you can do this, you win.

On Tuesday, May 19, at 2:00 P.M. Eastern Time (U.S.), I’ll be presenting my approach for writing like a human and walking you through a simple and powerful framework to make sure YOUR writing is just as unique and valuable as you are. Everyone who registers will get a recording.

I used to be diplomatic about the use of this “tool.” I am no longer. It will destroy your ability to attract business. In the meantime, the A.I. bros get rich! What a great deal.

As compelling as this argument is for anyone serious about business and steering clear of disaster at the hands of A.I., the biggest reason not to fall prey to these dumb tools is simple:

Never make friends with something that takes you away from yourself.

A.I. takes you away from yourself. If you’re looking to get paid for who you are and what you do, not only is this the wrong direction, it’s the exact opposite of the right direction.

I have spent a good amount of hours over the past few months bringing human beings back to themselves from the clutches of this borg. These people are smart, talented, accomplished, they are winners.

But the borg doesn’t care. It treats every victim the same. It takes in human life force and returns something that feels fake, because it is fake.

A.I. is killing competency. It’s destroying excellence. It’s dumbing down humans to the point where it is creating an enormous opportunity for those who continue to develop themselves. It won’t be long until those people stick out above anyone and everyone else. It’s already obvious.

Like everything in the Matrix, it is doing all of this by your own consent.

I’m not anti-A.I., I’m anti ANYTHING that takes humans from themselves. And this garbage qualifies.

If you want to be fake, keep going. Your prospects might not notice right away. At least not their minds. Their bodies will know INSTANTLY, because the human body is perceptive. It has survival mechanisms that have been optimized over long periods of time. It can FEEL there is something missing.

Pretty soon, the bill is going to come due for the folks who continue to go down the path of the Borg. One day, you’ll wake up and have nothing REAL around you, nothing with actual MEANING. And you will have no idea what to do because you will have lost competency and connection with your own ability to navigate yourself to success.

Stick with the humans. They’re real. They’re not going anywhere. And they are the only folks who can buy what you have.