If you take a look at the Platform Spiral diagram below, the system I created and build for clients to attract high-quality prospects, you see that one of the major components is the “Laws of the Land” Follow-Up Sequence. This is the sequence of messages that is automatically delivered to a new prospect in the days and weeks after they enter your universe.

Done well, it can create a lot of opportunity for you as well as steer you clear of many different obstacles. What is the value of engineering the perfect “first impression” with a prospect who is new to your world? How wold that change the perception that prospect has of you? How would that change the value they perceive you can deliver? How would that change their understanding of what you do, why you’re different, and how you’re a better and more valuable choice than all of their other options?

If you’ve been in business for any length of time, you’ve probably had clients or prospects, at some point, say something like, “Oh, I didn’t know you did that?”

Those are always educational moments. You realize you majorly missed an opportunity because of a breakdown in your communication systems. Why does this happen?

Because there’s no system in place for methodically delivering the STORY OF YOU to a new prospect. Everyone just gets bits and pieces based on chance. This is what the “Laws of the Land” sequence is made for. What you do, what you don’t do and why. That could be in the story of you. That way, everyone knows. You’ve probably proven to yourself, as I have, that no one can read your mind. So if you don’t TELL THEM these things, they never know. And then you miss out.

The Laws of the Land service begins with a 60 minute one-on-one phone call with me. During the call, the focus is on me walking away with five pieces of information:

• A clear picture of what you do, for whom you do it, and what your clients GET because of what you do.
• A deep understanding of the pain you solve for your clients, what they care about, what they are trying to achieve.
• The unique way you approach your work or create the result that attracts clients.
• What the “next step” is for prospects who are interested in discovering more about working with you.
• Primary objections you hear for hiring you (fees too high, etc.) that will be systematically “defused” (yes, like a bomb) and dealt with in advance during the sequence.

Once the call is complete, I will create a sequence of 7-12 email messages and then submit it to you for feedback and changes. Just to be clear, apart from the phone conference with you, everything else is done for you.

What is the value of ONE client who perceives you as the perfect leader for them? That’s a question only you know the answer to. But it’s probably a nice number.

Due to its customized nature, this offering is available for $2,997.

If you have no clients and no leads, this is not right for you.

Otherwise, understand that this is not about getting some “emails” written. Lots of people can write emails. Even A.I. can write them if you don’t mind being embarrassed in the marketplace.

What lots of people can’t do is develop the strategy to attract someone to you, to build your credibility and to make it clear to them you are the obvious choice.

The Laws of the Land follow-up sequence is about using email to deliver a strategic plan paving the way for a strong and profitable relationship with a client.

If you want to participate in the program and have me create your Laws of the Land email sequence, enroll now while there are spots available. I reserve the right to limit availability based on my current client load.